Social Media's Effect on Indian Culture

From the popular “brown parents” memes to TikTok trends, Indians have a significant involvement on social media platforms. It has empowered global users to broadcast ideas and to share content through forms of communication, creating unique online communities. I perceive it as the inevitable western influence on Indian culture. Having witnessed the development of social media for the majority of my life, the pungent traditional values alongside modernization in India have exposed me to a variety of aspects which allow me to become aware of the social media’s strong and ever-growing influence.